Your business probably spends a good deal of time and money on driving people to your website using different marketing channels (social, PPC…). Having massive amounts of visitors every day is good but if you cant convert them into customers then whats the value in that? Would you prefer 100 visits a day with a 10% conversion rate or a 1000 at 0.1%? I would pick the first. So how do you increase your online conversion rates?
Here are 5 Tips for Increasing Your Online Conversions:
Make it easy – Make sure its easy for visitors to respond to your call to action or your offering. If your are trying to get visitors to fill in a form for a trial or a demo make sure the form is simple and easy to fill in. You don’t need all 30 fields. Get the ones you need and then fill in the rest during further communications with visitor. Make it easy for visitors! They shouldn’t have to work to provide you with their information.
Test, test, test – This is a sure way to increase online conversions. Test everything you do. Whether it be forms, your buying funnel, landing pages, anything. Testing will give you information that you can use to improve. Overtime this will guarantee higher conversion rates. One thing to keep in mind when testing. Go slowly and test only one or two thing at a time so you now what worked and what didn’t.
Offer multiple communication channels – Not everyone likes to use the sames communications tool. Some prefer phone, some prefer email, some prefer filling in forms and getting a callback. Make sure you have the tools in place to handle your prospects preferred way of communicating
Know your visitors – Understand who your potential customers are. Understand how they speak, what matters to them, how they prefer to make decisions. Make your content and offerings relevant to them. Its much easier to convert a visitor to a prospect if you are providing value to them. To provide value your need to understand them.
Clear Call to Action – You want visitors to interact with your call to action then make sure they actually know what you want them to do and that they can actually find it! This means make sure you call to action message is CLEAR and DIRECT and that your call-to-action (button etc…) placement is prominent.
There you go. 5 Tips to increase your online conversions.
Source: Alsamarketing