wingmate blog

If you run PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are critical. In fact, landing pages are critical to organic search engine marketing, press releases and just about all Internet marketing efforts...

From BP's Boost in June to AT&T's Massive IPhone Outlay, Internal Doc Reveals What Marketers Drop on Search. Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results...

What if you could read the minds of your visitors? Why they didn’t convert, what confused them in your campaign message?

In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement.

What makes for great site search? Here are 22 features to consider to optimize your site search tool for usability, guided selling and customer satisfaction. Search Box Placement, Search Box Size, Search Box Scope...

SEO used to be the big buzzword online. Now conversion rates have become the big buzzword lately - unfortunately though too much emphasis is now being placed on them as the main way of determining website performance and success…

Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century? The Wikipedic definition of Web 2.0 is “a second generation of services available on the World Wide Web that lets people collaborate and share information online.” Wikipedia, being a user-generated knowledge base, is itself Web 2.0...

So when the Old Spice Ads came out we all agreed that they caught attention and I went as far as saying they were the Best Use Of Social Media In An Ad Campaign Ever. Over the following weeks (the campaign hit the internet a month ago) there was some lively discussion around the ads and what sort of effect they would have on sales of the product...

As the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire...

Your business probably spends a good deal of time and money on driving people to your website using different marketing channels (social, PPC…). Having massive amounts of visitors every day is good but if you cant convert them into customers then whats the value in that? Would you prefer 100 visits a day with a 10% conversion rate or a 1000 at 0.1%? I would pick the first. So how do you increase your online conversion rates?

The “scent of information” is an important concept for anyone who wants to optimize their online conversion rate. It’s important enough that we’ve been writing about scent on this blog since at least 2006! We recognize, however, that optimizing for scent isn’t easy to do. It involves web analytics data, psychology, copywriting, and web design at a bare minimum...

Every once in a while I come across something truly unique on an ecommerce store. This time it’s Alibris, which does a very cool thing with its Advanced Search tool...

All the discussion at the moment seems to be around where Analytics is headed. Omniture’s acquisition, followed by CoreMetrics and all the associated buzz led me into some interesting debates lately. Stephane Hamel whom I met for the first time at eMetrics London recently has a quite popular opinion that it’s going to be a part of Business Intelligence...

Today’s post is about how the element of surprise can be leveraged to optimize the conversion rate of your marketing efforts. We’ve written about the science of surprise before, but today we are going to talk about the best areas of your website to focus on testing this approach...

The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”.

This is one of the (many) great challenges in the field, but it is also what keeps the practice of web analytics fresh and interesting.  There is no end point.  There is no perfect site.  There is only “Why?”...

Here are some basic tips for all you new people, or for those looking to increase the conversion rate on their lead capture pages. This is not really anything new and revolutionary if you’ve been in the game for a while, but I always get questions on how people can increase their conversion rate, so here are some FREE tips for you...

Engaging your visitors (audience, community, users, members, customers, or whichever term you prefer) should be your top priority. Plain and simple. Engagement is all about maximizing the value of your audience – increasing the frequency they return to the site, the tendency to tell their friends and the probability of them making a purchase...

We’re changing. Our relationships online and in real life are shifting as we become more public with our private lives. Online social networks have helped our real world social networks transcend time and space making it easy (and seemingly essential) to share the triumphs, tragedies, and trite moments of life...

Wil je weten waarom jouw online bezoekers afhaken? Hoe je de online omzet verhoogt en wij dit voor jou in een live en interactief dashboard zichtbaar kunnen maken? Tijdens een live webinar laten wij dit aan je zien. En je hoeft er de deur niet voor uit! Wij nodigen je graag uit voor deze webinar op...

Split testing is extremely important. I’m going to explain to you why it’s so important, using a real life, raw, very serious example. I’m going to show you that there’s always a way to be testing something else, never settle for the industry norm, no matter what you are doing. Realistically this is BARELY split testing, this is only scratching the surface as to how far you should go in your efforts...

Q: Which of the following is the correct definition of “conversion rate”? 1. sales / unique visitors, 2. sales / total visits, 3. actions / unique visitors (e.g. home page test, conversion goal is not a sale but a reduced bounce rate or a click on the main call to action)...

SLI Systems has given Linda Bustos of GetElastic permission to publish 6 of nearly 80 tips on site search you’ll find in their latest e-book Big Book of Site Search Tips...

wingmate heeft als eerste partij in Nederland een video met Epipheo Studios gemaakt. Het Amerikaanse Epipheo Studios is onder andere bekend van het op YouTube meer dan 2 miljoen keer bekeken filmpje "What is Google Chrome OS". De wingmate epipheo legt binnen 3 minuten heel simpel uit wat wingmate doet...

Any at given moment, we’re bombarded with internet marketing and website optimization advice. We’re told to simultaneously be marketing on Facebook, Twitter, email and more. We know we need to be testing and optimizing our sites to the max...

One of the most exciting aspects of ecommerce is the opportunity to create a virtual shopping space unlimited by the usual constraints of the bricks-and-mortar environment. Interactivity and creativity can be combined to deliver to shoppers a perfectly branded and dynamic experience, one that has its doors open for shoppers 24 hours a day, seven days a week, 365 days a year...

The importance and impact of online testing on your conversion rates cannot be understated. Yet as powerful as testing can be, it is a double-edged sword that can actually set you back if you are not careful. Poorly designed tests can take years to complete, and even worse, they might not provide concrete insights to what elements will convert more visitors into customers. Here are six of the most common mistakes I see clients fall into while conducting online testing...

Wingmate is een nieuw bureau dat zich specialiseert in het maximaliseren van online conversie en retentie middels het hiervoor ontwikkelde Online Performance Programma. wingmate analyseert bottlenecks, processen en verbetert de dialoog met de bezoeker...

This article is designed to introduce you to website promotion, getting visitors to come to your website. It gives you the basic information, which you can then explore through dozens of links to other resources, much of it entirely free. As one of our most popular articles, this was revised most recently on June 2, 2009...

Many bankruptcy lawyers, including those who have been marketing their practices online for a while, tend to place a heavy emphasis on getting traffic to their websites and blogs. Although this is critical to internet marketing success, it’s only half of the equation. Once you get visitors to your site, it’s just as important that you keep them there...

If customers linger for a while on your help page, or in the checkout process, or any other area of your site, it may indicate a customer has some anxiety (or got up to get a coffee and a donut). This is a good idea from an Internet Retailer article on how to employ live chat profitably...

8 conversion rate tactics below to help increase conversion rates on your website. 1. People Click On What They Want. People navigate the web by “scent”, Byran Eisenberg, conversion guru and persuasion architect, tells us...